Market Guidance January 11, 2026

Is Now a Good Time to Buy in Fort Walton Beach or Shalimar?

A Practical Market Look for 2026

Many buyers are asking me the same question lately: “Is now the right time to buy?”

And honestly? That’s a fair question.

The Fort Walton Beach and Shalimar real estate market in 2026 doesn’t look like it did a year or two ago — and that’s not a bad thing. In fact, for the right buyer, today’s market can be a smart window of opportunity. Let me break down what I’m seeing locally and how to use this moment wisely.


A Snapshot of Today’s Market ☕

(Let’s talk like friends over coffee)

Right now, the market feels calmer — and that’s actually healthy.

  • Inventory: There are more homes on the market than we saw during the frenzy years. Buyers have choices again, which means you don’t have to jump on the first thing you see.
  • Prices: Prices have stabilized. We’re not seeing big spikes, but we’re also not seeing a crash. Well-priced homes are still selling — just not overnight.
  • Days on Market: Homes are taking longer to sell than they did during peak years. That gives buyers time to think, compare, and negotiate instead of rushing decisions.

Bottom line? The market is more balanced — and that favors prepared buyers.


Why Today’s Conditions Create Opportunity

This is where things get interesting.

More homes to choose from: You’re no longer limited to “whatever is left.” You can be picky — and that’s a good thing.

More negotiation power: Sellers are more open to price adjustments, closing cost help, and repair credits.

Less pressure: Fewer bidding wars. More breathing room. More time to make smart decisions instead of emotional ones.

In short, buyers have leverage again — especially when they’re well-informed.


Neighborhoods & Price Ranges Performing Well

(Real talk from what I see every day)

Certain segments are standing out:

Starter homes: Still in demand, especially when priced correctly and move-in ready. These don’t last forever, but they’re not disappearing in a weekend either.

Mid-range single-family homes: This is a sweet spot right now. Buyers are negotiating well here, especially on homes that need light updates.

Newer construction communities: These are appealing to buyers who want lower maintenance and predictable insurance costs — and builders are often offering incentives.

Every neighborhood behaves a little differently, though. That’s why local insight matters more than headlines.


What Buyers Should Watch Carefully ⚠️

This is where I slow buyers down — on purpose.

Insurance costs: Don’t guess. Get quotes early. Insurance can make or break affordability.

Flood zones: Know what zone you’re in and what it actually means — not all flood zones are deal-breakers, but they need to be understood.

Roof & windows: Age matters. An older roof or original windows can impact insurance, inspections, and future expenses.

🚩 Red flag tip: If a home looks like a great deal but insurance is sky-high, there’s usually a reason. We always dig into that before you fall in love.


Let’s Bring It Home

So… is now a good time to buy?

For many buyers — yes, if you understand the numbers and choose wisely.

The Fort Walton Beach and Shalimar real estate market 2026 rewards buyers who slow down, ask good questions, and use strategy instead of emotion.

If you’re thinking about buying, I’d love to walk you through what the numbers actually mean for your plans — not just what the headlines say. Let’s talk it through and see if this market works in your favor.